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Shawn Young

November 2017 - Present • AtriCure, Inc                                          
Director, Sales Education (November 2017 – Present)

  • Executing launch strategies for the X1 Large Jaw with targets of $19MM in 2017

  • Building capital equipment strategies to support the field in total account conversions

September 2002 – November 2017 • Ethicon / Johnson & Johnson
Marketing Manager, Advanced Energy, (July 2017 – November 2017)

  • Executing launch strategies for the X1 Large Jaw with targets of $19MM in 2017

Sr. Manager, Professional Education Strategy and Design, (November 2014 – July 2017)

  • Strategic partner with US Marketing that leads the ETHICON curriculum design team by translating specialty and platform marketing messages into professional education events. Promoted 4 of 5 designers in 2 years to Marketing and Global Education roles.

  • PE Integration lead for the TORAX® acquisition. Developed comprehensive training plan to transition surgeon training efforts into the J&J Institutes and programming.

Sr. Manager, Sales Learning, (November 2012 – November 2014)

  • Executed sales training in the new Ethicon Academy model by leading a team of one MSL, seven SLMs and 11 CTRs

  • Received a J&J Standards of Leadership Award for creation of the Ethicon Academy, shaping of the competitive strategy for Ethicon Energy, and clinical training at the One Ethicon RTMs

  • Shaped the Ethicon Academy blended learning model by utilizing benchmark visits to IBM, UNC, Deloitte, and Disney to deliver 100% pass effectiveness and significant cost reductions per new employee

  • Designed a dual campus Sales Training Resident program to provide the FSO with 22 new ASRs annually

Division Manager, (September 2006 – November 2012)

  • Delivered over $5MM incremental growth (20%) over six years by utilizing a list price strategy and increasing market share while leading a team of 9 sales representatives

  • Exceeded regional forecast and finished in top three divisions 4 out of 6 years by targeting the Sutter system hospitals and increasing share at Stanford

  • Drove the Pacific regional metabolic strategy with Specialty Marketing, which increased procedure share growth by 10% while procedure volumes were declining overall

Sales Development Manager, (February 2005 - September 2006)

  • Trained 400 international sales professionals on clinical selling skills over 18-month period

  • Designed and executed certifications to drive a more consistent selling message for J& J products globally in Turkey, Taiwan, China, Malaysia, the Philippines, Vietnam, Singapore, Spain and Ireland       

Senior Bariatric Account Manager/Field Sales Trainer, (September 2002 - February 2005)

  • Consistent Top 5 performer (out of 50) by driving $2MM of share growth in laparoscopy, bariatrics, and surgical energy

  • Sales Excellence Award - One of 2 Top Bariatric Account Managers in the country in 2004

     

 

April 2002 - September 2002 • CryoLife, Inc.
Account Representative

  • Led the nation in revenue growth with 4th highest grossing territory nationally in sales of heart valve and vascular cryopreserved tissues for use in various surgical procedures

 April 1999 - April 2002  • Ethicon Endo-Surgery / Johnson & Johnson
Sales Representative 

  • Clinically sold minimally invasive surgical devices, with specialty roles in metabolic surgery, gynecology, cardiovascular, thoracic, and general surgery

April 1998 - April 1999 • Dexterity Surgical
Sales Representative 

  • Won Rookie of the Year Award in 1998

  • Increased sales from $180K to over $600K and raised profit margin 4% for the territory 

March 1991 - 1994 & July 1996 - April 1998 • CryoLife, Inc.
Laboratory Technician III  

  • Dissected and cryopreserved human cardiovascular and orthopedic tissues for surgical implantation along with other lab operations

July 1996 - April 1998 • Advanced laparoscopic Training Center
Surgical Technician

  • Prepared surgical training animate and simulation experiences for surgeons and other HCPs to learn new minimally invasive surgical techniques under the direction of Dr. William Saye and other faculty.

 

 Education History 

  • Bachelor of Arts in Marketing

    Kennesaw State University - Kennesaw, GA

  • Associates in Arts

    Brevard College - Brevard, NC

    National Cross Country/Track Team Member

 

Publication

Toborek, M., Blanc, E. M., Aziz, S., Young, S., Mattson, M. P., and Hennig, B. Linoleic acid potentiatesTNF-mediated apoptosis of cultured endothelial cells. FASEB J., 10:A45, 1996